Coffee Sleeves Advertising v.s Print Media
Some highly acclaimed print industries have drawn their shutters in recent times, but what many did not notice is the camouflaged renaissance that was slowly occurring. The digital era actually gave rise to a fresh publishing era as people were saturated with amateur writings and were looking for publications that had depth and gravity.
Coffee Sleeves Advertising: how does it work?
Your logo and message are printed on sleeves that protect coffee drinkers from hot coffee. The cup sleeves are distributed to the cafe stores you selected. Specific targeting is provided with a in-house tool to profile the demographic profile and identify specific coffee venue addresses.
Coffee Sleeves Advertising can provide more exposure than traditional print
Traditional advertising media has, therefore, become a weak source of revenue and people are looking to digital media for greater ROI. In-the-hand advertising is the way that companies advertise their business by putting their logo or other message in the hand of consumers by using consumable products such coffee cup sleeves or pizza boxes as advertising space. The average exposure time is measured in minutes and not seconds. For example, consumers will spend an average of 35 minutes with a cup of coffee and 45 minutes with a pizza box compared to just those few seconds with a magazine ad. One example the ad may include a teeth-whitening service by a local dentist for those who have teeth stained by coffee.
Each venue distributes approx. 2,500 coffee cups/month, generating a estimated total of 1.7M impressions. Think this as small moving billboard that your audience will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift. Your advertisement can not be ignored as the consumer will grab it in their hands.
Attention span: Print v.s. Coffee Sleeves
Newspapers and other print media are full of distractive information. This is particularly damaging in the evolving era where attention span of target audiences is short and untargeted. Most importantly, news reaches us on digital media in a flash so readers no longer have to wait for the next morning. Due to the unconventional nature of Coffee Sleeve Advertising, consumer tend to remember it and Brand recall rate might reach 60-80% depending on the campaign. They literally carry the brand and the promo in their hands.
Education: target coffee venues inside the campus to promote university initiatives
Dental services: raise awareness of your audience to consider teeth whitening services after drinking the coffee
Nonprofit organizations: raise awareness for donations close to the target area. Place you message in coffee shops inside public institutions
Non Traditional Media have been neglected for a long time in the advertising market. The advertising media world is at a crossroad where it has to select between digital print media and traditional media. Simple and economic methods to advertising (as on coffee sleeves) will emerge attracting more attention of consumers. With Coffee Sleeves Advertising, ads can be placed on any number of stores. In fact, the only thing that really limits marketers is their own imagination.
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