Digital Marketing Consulting: is it still Worth?
Digital Marketing Consulting: is it Worth to purse this career?
Digital Marketing Consulting and Programmatic
Programmatic buying is the automation is quickly moving into advertising. Marketers are buying online ads in a real-time bids without any human interaction. Though programmatic advertising industry is relatively new and it is developing quickly. Programmatic buying is an aspect of advertising where the use of technology enables to automate and optimize the purchase of advertising in real-time bids.
Programmatic advertising is expected to take up $14.88 billion of the approximately $58.6 billion digital advertising share this year (eMarketer)
Programmatic buying have evolved even further and now cover a much broader spectrum. They can be created across platforms and optimized for specific mediums (desktop, mobiles). While programmatic advertising run on various networks, a lot of backend activity like algorithms filter ad impressions, are derived from audience data. This allows advertisers to define budgets and set goals while optimizing for reduced risk and increased ROI. Programmatic buying is used to to launch a bid and purchase the ad from the most competitive vendor. All in real time.