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How Marketers Are Using Coffee Cup Sleeves to Advertise Traditional advertising methods are facing many challenges in today’s rapidly changing marketing landscape. With fewer people spending time outdoors and more consumers working from home, marketers must find creative ways to reach

As the COVID-19 pandemic rages on, the advertising industry counts itself as one among the most adversely affected. According to Nielsen, much of the global economy is experiencing a drastic fall in advertising volumes. However, the traditional advertising industry has