Why are you wasting time with generic ads when you can go local and connect directly with the community? With bar coaster advertising, you can engage customers where they’re most receptive—in their favorite bars and cafes.
Are you ready to take your brand into the hands of your audience? Let’s get creative!
Imagine your message in the hands of every customer during their favorite happy hour hangout. With up to 3 hours of exposure per visit, bar coaster ads are the perfect way to leave a lasting impression. Whether it’s promoting an event, product, or service, these coasters ensure your brand stays top of mind while the drinks keep flowing!
Advertising on bar coasters is a game-changer! Whether in a busy pub or a cozy café, bar coasters put your message right in the hands of your target audience—literally.
Are you curious to see if this works for you? Request our Media Kit HERE or via LinkedIn
Unconventional Coaster Advertising
Small and medium-sized enterprises are urged to find innovative ways of effective advertising with limited marketing budgets. They attempt to compensate for their disadvantages compared to large leveraging unconventional ways of advertising.
One of these tactics is called In-Hand Advertising. This method is highly effective and refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups (2). The placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so (2). As example, advertising on bar coasters can deliver the right message in the right ambient. Similar marketers can use other vehicles as ad space as prescription bags, coffee cups, pizza boxes, drink coasters, door hangers, hotel key cards, shopping bags.
Advertising Coasters: How Does it Work?
The logo and message of the advertiser are printed on bar/restaurant coasters and distributed to the network of venues. Specific targeting is enabled with in-house technology to profile the demographic region and pick addresses according to the campaign plan.
Coasters Impact: High Assimilation of the Message
Advertising Coasters is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is makes it guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimated 0.7M of impressions/month. The ‘unusualty’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message.
Bar coasters are viewed by on average 4-6 other people in a relaxing environment enabling your target audience to better assimilate your message. Bar coaster advertising programs can be run locally or nationwide. Most of the metropolitan regions are covered.
Advertising coasters are an excellent way to advertise your products and services. Looking for excellent advertising coaster ideas? Our marketing coasters are perfect for branding your products and services, as they can be used in most bars, pubs and many different venues. Make Your Logo Stand Out with Eye-catching Designs and never miss the chance to make your customers remember you. Advertise your business on Advertising Coasters with Your Logo, Message, and Contact Details. Personalize Your Company’s Image by Promoting on Different Types of Coasters. Advertising Coasters are a creative and affordable option to create brand awareness.
Advertising Coasters: Cost Comparison
While traditional billboards in larger markets can cost between $14,000 and $20,000 per month, advertisers can achieve far greater reach for the same budget by opting for bar coaster advertising. With the same investment, a brand can distribute over 40,000 bar coasters across 40+ different venues, generating multiple impressions per customer as they enjoy their time in bars and restaurants. Unlike billboards, which rely on fleeting views from passersby, bar coasters offer more prolonged engagement as patrons hold onto them for extended periods during their visit, leading to higher recall and interaction with the brand message.
Coaster Ads: Use Cases and Examples
Here are five creative ad campaign use cases that can benefit from bar coaster advertising:
Concerts and Events Promotion
Use Case: Music festivals, concerts, or sports events can promote upcoming shows using coasters at popular bars and venues. Coasters could offer discounts or early bird ticket sales, driving foot traffic to the event and creating excitement around the campaign.
Benefit: High engagement with potential attendees in a relaxed, social setting, with the possibility of converting the exposure into ticket sales.
Food Delivery Services
Use Case: Food delivery services like UberEats or Grubhub could advertise on coasters in bars and restaurants. After a night out, patrons might be more inclined to use a delivery service to order food. A simple “Feeling hungry? Order now!” message with a QR code could directly lead to the app for easy ordering. Benefit: Captures the attention of potential customers at a relevant moment, driving app downloads or usage.
Local Gyms and Fitness Centers
Use Case: Gyms and fitness centers can use bar coaster ads to reach people when they’re enjoying a night out, offering limited-time promotions such as discounted memberships or free trial classes. The juxtaposition of a fitness offer during a social drinking setting can create a memorable connection.
Benefit: Targets individuals at a time when they might be thinking about balancing indulgence with fitness goals.
Travel and Hospitality Promotions
Use Case: Airlines, hotels, or travel companies could use bar coasters to promote vacation packages, highlighting special deals or exclusive offers. For example, a beach destination could place ads in bars with messages like, “Next time, sip this on the beach!” with a QR code for vacation deals.
Benefit: This aligns perfectly with the leisure mindset, where patrons are already relaxed and may be inspired to plan their next getaway.
