TV advertising is declining Traditional TV viewing has dropped from 25 hours a week in 2011 to just shy of 16 hours a week in 2018 mainly by younger audiences. Nielsen's 2018 Audience Report found that Americans 18-34 averaged about 2.5h
Advertisers are constantly looking for effective tools to promote their products. Door hanger advertising delivers the message straight to the target audience and brings a hands-on exposure to the consumer as they can touch and see the ad closely. With
Pizza Box Advertising is a type of In-the-Hand Advertising. This marketing concept is a sub-segment of Ambient Marketing that relies on the placement of advertising in unusual and unexpected places (serving as vehicles) often seen as unconventional execution and being
As consumers become more and more blinded to banner ads and other from of intrusive advertising, advertisers have to become more creative in order to get their message in front of those that matter. Marketers have been questioning the value of content marketing and native advertising as effective tools to reach the target audience.
How does it work? The logo and message of the customer are printed on sleeves that protect coffee drinkers from hot coffee. The cup sleeves are distributed to the coffee stores were selected. Specific targeting is provided with a in-house tool
Valet parking solutions are provided for the convenience of people. Advertising on valet tickets is an emerging marketing strategy to reach customers, particularly of the elite niche. What could be closer and more personal than the advertising on valet tickets in the potential customer’s pocket? Advertising on valet tickets are able to achieve just that: the consumers take your brand in their hands. A prospective customer sees the valet ticket numerous times - while receiving it, handing it back or later when it is left in his pocket, which refreshes his memory.