
Coffee Sleeves Marketing Is Ideal To Leverage Campus Advertising
Have you heard from coffee sleeves advertising?
The future of OOH Advertising
Billboards will not be an attractive advertising method. Blank billboards and cancelled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives.
Most digital ads creation companies have put a temporary stop on ads creation. A reasonable overview of the current crisis wrought by the COVID-19 spread shows that making new ad videos may just end up as a waste of time and money for the ad shoot companies as well as it is for the owners of the business. In the coming weeks, ad buyers in the USA will tilt towards new advertising ideas the more. All methods of advertising that serve as workable alternatives to OOH advertising will shine as saviors. And they’ll shine the more if they provide equally satisfying results for the clients.
Close to 22% of college students drink coffee of some sorts, according to a Beverage Marketing Corporation (BMC) report. Further, the report added that close to 2% of the students like their coffee in cans. Interestingly, advertisers can take the opportunity to market their brands through campus advertising. This article elaborates on the methodology and benefits of the avenue.
How to approach campus advertising using coffee sleeves
Coffee drinking inside university campuses is more than just a phenomenon. It is a culture. In fact, a study conducted at the University of New Hampshire found that college students rely on coffee “to perform at their best.” Interestingly, these students have so much to do with so little time. They need to study, to drive on long road trips, to study overnight for exams and what not. It is safe to say, therefore, that this demographic is hooked to coffee.