Hot, Fresh, and Right on Top: Get Your Brand Delivered with Pizza Box Ads
Envision your brand’s message making its way to the dinner table! Your pizza box ad will be seen by consumers while they unwind and engage in a moment of pure bliss. Your message will be entertained and captivated in an entertaining and engaging manner, whether it’s a family meal, game night, or a more relaxed gathering.
How Does Pizza Box Top Advertising Work?
The logo and message of the customer are printed on pizza boxes (or pizza box toppers) and distributed to the pizza venues that were selected. The venues are recognized pizza chains so your advertisement have a exposure to reputable brands. The pizzerias deliver either in the hands of the consumer or at their homes reaching on average 45 min of brand exposure.
Pizza Box Top Advertising and pizza box advertising can produce an outstanding return on investment. In the United States alone, there are more than 80,000 pizza retailers and that figure includes the large national chains. Of that 80,000, approximately 65 percent are small mom and pop organizations or small, local chains. Additionally, 97 percent of all Americans consume at least one pizza over the course of a month. With the average family eating 30 pizzas per year, there are approximately 1.9 billion pizzas sold each year.On average, each pizza venue delivers 2,000 ads per month with an estimate 1.8M impressions/month. This is 4 times more impressions than a freeway billboard for 7-10 times less costs.
Studies demonstrated that this type of ad can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on the pizza box) Estimating the ROI of Pizza Box Marketing.
Discover how pizza box advertising can satisfy your brand’s appetite for visibility!
How Do Pizza Top Ads Compare to Traditional Media?
Interestingly, here is where pizza ads diverge from traditional media and other advertising alternatives. Unlike traditional media that relies on repetitiveness, advertising using pizza boxes is one-off but more effective. Pizza Top Advertising, an advertiser prints the message and the business logo on the top side of the pizza box. Then, the advertiser delivers the pizza boxes to the targeted pizzerias. From there, buyers will pick up their pizzas, or the pizzeria will deliver them to the buyers’ homes. When the buyer opens the pizza to eat, he/she interacts with the ad on the box in a unique manner.
Recently, the Missouri Department of Transportation run a state wide program placing pizza top ads to alert drivers to drive sober: Box Top Advertising: Pizza Deliveries Are Saving Lives.
As technology continues to evolve, OOH will shift towards to digital. There are advantages in comparison to traditional media. Pizza box top advertising can also build interactive features as QR codes, coupons and even augmented reality. Advertising on pizza boxes is one of the most straightforward way how to target consumers. The advertiser places the logo of the brand that needs visibility as well as the message on pizza boxes. Then, the distribution of boxes to pre-selected pizzerias, where a specific demographic of customers buy pizza.
On the contrary, advertising pizza is low cost and it is an unconventional tactics. With the same rates for one 30-second TV commercial, a business can produce close to 350,000 pizza boxes. These can be sent to about 200 locations where each customer will have at least 30 minutes of peaceful time with the message.
Some examples:
♦ Increment revenues: use coupons on your Pizza Box Top advertising to boost sales and track the ROI of your program
♦ New product launch: make your audience aware of the new product or service launch
♦ Promoting a new location: target specific Zip codes to raise awareness of the new location your local business is opening
♦ Sports/Fitness: remind your audience to check your fitness business and spend the pizza calories
♦ Entertainment: promote your recreational services to families in the specific target areas
♦ Pizza Box Top Advertising is an unique way to reach your audience in their home
Guerrilla advertising can overcome this challenge. The concept relies on the placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. In-the-Hand Advertising is a ramification of Guerrilla advertising and relies on the placement of ads on vehicles that consumers touch at daily basis as: coffee cups, pizza boxes, drink coasters, hotel room key cards, Prescription bags, dry cleaner hangers.
Why would businesses want to use such a technique? First, door hangers are enabled a personal delivery of the message. While most ad campaigns suffer from inattention by the target audience, door hangers attract much more attention. It is because individuals encounter the ads in their most serene moments. The advertiser has to ensure the right delivery of door hangers to the targeted addresses.
Billboard companies may not only be counting their losses in billions of dollars, but many of their customers might have moved on to embrace other more pocket-friendly advertising alternatives. These alternatives are indoor-directed and have proven to be equally effective, perhaps even more effective than the conventional outdoor methods. Aside from the fact that they are more expensive, it is difficult to track engagement for out-of-home ads. In fact, small businesses face more challenges trying to get a marketing space in the highly competitive ad industry.
The end of coronavirus is much anticipated across borders but for the foreseeable future, the impact of the pandemic will not be palatable. One thing is certain; the outbreak of the virus will not only cause disruptions of businesses and fall in revenues but will also open new ad perhaps better dimensions to doing business, especially for the advertising industry.
As example, during the pandemic there is an interesting increase that has been recorded by restaurants and food delivery services across the country. This means it creates a new demand and opportunity for in-home advertising since most Americans are working from home.
