Why Advertising on Valet Tickets is Effective for Reaching High-end Consumers?
Advertising on Valet Tickets
Valet parking solutions are provided for the convenience of people. Advertising on valet tickets is an emerging marketing strategy to reach customers, particularly of the elite niche. What could be closer and more personal than the advertising on valet tickets in the potential customer’s pocket? Advertising on valet tickets are able to achieve just that: the consumers take your brand in their hands. A prospective customer sees the valet ticket numerous times – while receiving it, handing it back or later when it is left in his pocket, which refreshes his memory.
Advertising on Valet Tickets
Advertising agencies use the valet tickets as their advertising base for promoting the brands. A valet ticket is issued to the car owner when he arrives at a shopping arcade, a hotel, restaurant, or any parking lot of a building or an event. The valet ticket stays with the owner as long as they shop, dine, or spend time in the recreational zone. There are numerous ways in which the valet ticket can be given to the car owner. It can be either placed on the car dashboard or tied to the car keys. The valet ticket could be retained or given back, depending on the policies of the valet parking agency. In some cases, when the customer leaves, a part of the valet ticket is torn and given back to the owner. This portion given to the owner bears the brand endorsement. In all these cases, one thing is common; the valet ticket is retained by the customer for a considerable period of time. This makes the message contagious as people discuss the brand instantly on seeing the ads.
• Advertising on valet tickets is an exclusive form of promotion where the customer becomes aware of the brand as a very close level.
• The valet ads are handed personally to the customer hence the exposure time and recall rate of the product advertised is high.
• It’s an innovative advertising method. Customers would be impressed to see brands adopt such advertising methods which interact with customers at a personal level.
• There are no middle-men involved to spread the brand awareness. Hence, these form of advertising works very well for high-end customers who expect personal attention.
Products that aim towards high-end customers have to be advertised in a strategic manner which is different from standard marketing campaigns. The personal touch, interactive nature, and user experience have to be imbibed with the advertising techniques for premium clients. When excellent valet services are provided, the advertising on valet tickets also scores bonus marks.
Other Guerilla Marketing Examples
Advertising on valet tickets is an emerging In-The-Hand advertising media which will impact directly the consumers who will literally take your brand in their hands. Advertising on valet tickets and other innovative In-the-Hand advertising media are offered by Adzze.
Several guerrilla advertising methods have been emerging as low cost and high impact strategies. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The core principle of the guerrilla approach is to draw attention to the advertising message using something unusual. The surprise effect makes a change in the cognitive activation and enhance assimilation of the message. This concept relies on placing ads on consumables that the target audience can’t ignore as they have to take them in their hands. Such consumables can be: door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards.
Door Hanger Advertisement
The message of the advertiser is printed on door hangers and placed on the doorknob of households. Door Hanger Advertising is an unconventional tactics since the audience do not expect to see the ad in their doorknob. The households can be targeted and the advertiser has to ensure the right delivery of door hangers to the targeted addresses. Besides affordability, door hangers deliver unmatched visibility for your brand. Assume you are coming from a busy day at work and have to read some emails on the road. At that moment, a door hanger with a beautifully printed message and logo pops into your sight. Can you miss it? Door hangers delivers better audience engagement.
Printed Coffee Sleeves
The message of the advertiser is printed on coffee sleeves and distributed to coffee shops. Each venue distributes pprox.. 2,500 coffee cups/month, generating an estimated total of 1.7M impressions For purpose of comparison, consider the costs of a traditional OOH as benchmark, e.g. Billboards. The costs of billboards depend on format, circulation and demographics. Traditional billboards can cost between $14,000 and 20,000/month in larger markets reaching on average 80-100,000 drivers per month. This tactics places the brand in the hand of consumers Coffee sleeves can be creative tactics for small business and deliver better results than traditional billboards with high recall rates.
Pharmacy Bag Advertising is an outstanding tactic to reach consumers with their minds in healthcare. The advertisement is printed on pharmacy prescription bags and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. Pharmacy Bag Advertising creates additional exposure to other viewers since sometimes the consumers place the bags on their table at home. The concept of leveraging prescription bags or pharmacy bags is an effective tool to target healthcare providers since it delivers the message in the hand of consumers
The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is guaranteed impression as they have to take the coaster in their hands. Approximately 1,500 coasters/month are distributed by each venue generating estimated 0.7M of impressions. The concept of using coasters is a unconventional tactics that surprises the audience in a relaxing environment delivering a high brand recall
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