The western world is warming up to cannabis with Canada and California in the driver’s seat. Interestingly, cannabis patrons no longer have to hide their love of the substance, at least from authorities. Unfortunately, the wider society and the business establishment is not yet
It is impossible to count the number of times the word ‘Millennials’ appear in pieces of commentary online. Interestingly, much of the commentary talks about the difficulties businesses face when dealing with this demographic, especially in marketing campaigns. However, while
Eating out is more than just a trend in the US, and probably worldwide, but a culture. Indeed, the US Census Bureau noted in 2019 that many more Americans ate out than ever before. Interestingly, restaurant sales inched 4% up compared to
The healthcare industry is the cornerstone of the global economy. Without a healthy workforce, the economy cannot prosper. As much as good health is a necessity, not everyone has access to the best and most affordable care. It is because
Cost per mille (CPM), otherwise called 'cost per thousand,' is an essential metric for advertisers. Specifically, the CPM measures the number of times people view an advert regardless of the medium. As such, advertisers must compare CPM of different mediums
Out-of-home (OOH) advertising is the oldest game in the business. Despite the increasing preferability of digital advertising, OOH advertising is still significant. In 2018, businesses spent $41.8 billion on OOH advertising, which is estimated to hit $55.9 billion in 2024.