How Marketers Are Using Coffee Cup Sleeves to Advertise
Coronavirus pandemic is fueling home deliveries
The first wave of the COVID-19 pandemic is almost running its course across the world. Such news is welcome to the multitudes confined to their homes for an uncertain period. Since early this year, authorities in most countries initiated lock downs to stem the spread of the pandemic. Consequently, much of the global economy experienced a sudden stop.
Interestingly, the lock downs did not stop business entirely. For starters, the food delivery services sectors has seen an upsurge in activity in the last two months. According to the US Chamber of Commerce, the ensuing panic from contracting coronavirus is fueling grocery deliveries.
Advertising is difficult under the current circumstances
With increased home deliveries, the implication is that few people are venturing out. Certainly, this is hurtful to traditional advertising because low human traffic implies low brand visibility. For example, advertising on billboards is ineffective because of curtailed movement. Few people are using highways because the government is to stay at home to be safe.
In-hand-advertising has become a popular low-cost marketing strategy. Adzze is a leading in-hand-advertising media helping businesses to place their brand in the hand of the target consumer.