Advertising Door Hangers: Reach Stay-at-Home Consumers
Advertising Door Hangers deliver the message at the home of your clients.
Door Hangers and Stay-at-Home
As the economic impact of COVID-19 continues to unfold, brands and agencies need to re-image their advertising methods. The out-of-home (OOH) advertising players will need to rethink their strategies before the damage deteriorates to them bleeding clients too. Traditional billboards will not be effective anymore as the consumers will be taking a more careful approach and spend more time in their homes. So fewer people will be outside and less impressions will be generated by outdoors advertising. Traditional OOH will be replaced by in-home advertising.
The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them indoors. Adzze has been re-imaging the advertising tactics and adapting to a more sensitive message. The operation team has working on extending its capabilities to offer advertising concepts that can reach the consumers at their safest place: at home.
1. Advertising Door Hangers can not be ignored
Differently from direct mail, Door Hanger Advertising is an unconventional way to not get ignored. Usually when you check your mailbox, it is full of advertisements and it gets easily ignored and sent to garbage. Research studies demonstrate that most customers who ignore direct mails is because they receive too many of them every day (Burstein, Marketing Sherpa Study, 2017). Different from direct mail, Door Hangers are unique – you do not receive them every day.
Think about it: over the past week, how many Mail ads or postcards did you receive v.s. Door Hangers?
In addition, Door Hangers can not be ignored because they must be they must be physically removed from the door knot.
Door Hanger Ads deliver guaranteed impressions as they can not be ignored