How to Target Millennials Using Ads on Coffee Sleeves
It is impossible to count the number of times the word ‘Millennials’ appear in pieces of commentary online. Interestingly, much of the commentary talks about the difficulties businesses face when dealing with this demographic, especially in marketing campaigns. However, while traditional media might encounter many challenges, unconventional advertising techniques like the use of coffee sleeves easily succeed.
Admittedly, millennials are not easy to comprehend. This is because they exist in an era of many technological marvels. Particularly, most of the advancements are central to their way of life. For example, social media is a source of information and it determines their attitudes towards brands. However, the way this demographic interacts with technology makes it difficult to advertise to them. As such, alternatives like ambient marketing where you use coffee sleeves are more effective.
How to approach advertising to millennials using coffee sleeves
According to Pew Research, a millennial is anyone whose birth years lies within the range of 1981 to 1996. This implies that this demographic includes undergraduate students to people who are maturing into their roles in life. Therefore, the first thing you need to know is where to find these people before launching your ad campaign.