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The advertising sector is constantly evolving as companies seek more effective and budget-friendly ways to reach their target audience. Traditional forms of advertising, like TV ads and billboards, can be expensive and may not always deliver the desired results, especially

Traditional media is reeling from the impact of COVID-19 The print media has been on a declining trajectory since social media became a global phenomenon. However, the decline seems more certain because of the impact of COVID-19. Indeed, reports of prominent

COVID-19 disrupted a new norm Governments across the globe are printing trillions of money to bail out many businesses. In the United States, for instance, the Federal’s balance sheet jumped from $4.2 trillion to $7.0 trillion in three months. Indeed, this

As the COVID-19 pandemic rages on, the advertising industry counts itself as one among the most adversely affected. According to Nielsen, much of the global economy is experiencing a drastic fall in advertising volumes. However, the traditional advertising industry has