Traditional media is reeling from the impact of COVID-19 The print media has been on a declining trajectory since social media became a global phenomenon. However, the decline seems more certain because of the impact of COVID-19. Indeed, reports of prominent
The economic devastation seen in the wake of the COVID-19 pandemic is hard to fathom. More worryingly, the World Health Organization is warning that the first wave of the spread will not end soon. The resulting economic disruption is a
The COVID-19 pandemic is testing the resilience of various business models, including the advertising industry. For starters, the virus is compelling governments to stop all manner of activities and social gathering. Specifically, these measures should curtail the spread of the
COVID-19 disrupted a new norm Governments across the globe are printing trillions of money to bail out many businesses. In the United States, for instance, the Federal’s balance sheet jumped from $4.2 trillion to $7.0 trillion in three months. Indeed, this
Coronavirus pandemic is fueling home deliveries The first wave of the COVID-19 pandemic is almost running its course across the world. Such news is welcome to the multitudes confined to their homes for an uncertain period. Since early this year, authorities
As the COVID-19 pandemic rages on, the advertising industry counts itself as one among the most adversely affected. According to Nielsen, much of the global economy is experiencing a drastic fall in advertising volumes. However, the traditional advertising industry has
One of the main reasons why advertising buses were a great marketing option is that they got a higher attention rate. The aim was to make use of the blank psychology in consumers who are commuting to and from work.