Here Are The Reasons Why Ads On Branded Pizza Boxes Work

With the changing face of advertising, businesses are seeking innovative and cost-effective ways to engage with customers in their homes. Traditional advertising methods, such as billboards and TV commercials, often fall short of reaching the intended audience, especially as people spend more time indoors. This shift has created opportunities for unconventional strategies like branded pizza box advertising, which provides a unique and personal way to connect with customers.

Branded pizza box advertising is a guerrilla marketing method that places ads directly on pizza boxes. These custom-printed boxes are distributed to selected pizzerias, ensuring that the brand’s message reaches the target audience when they are most receptive—while enjoying a meal at home. This technique not only guarantees high visibility but also offers an innovative way to keep your brand top-of-mind for customers.

Guerilla marketing is less impacted

Interestingly, the effects of the COVID-19 on the advertising industry are disproportionate. Indeed, the outdoor advertising media feels the most pinch because there is no audience for their displays. A Mumbrella report shows that, by early May, more than 50% of consumers globally were staying at home. As the pandemic drags on, more traditional advertising media will continue to feel increased heat.

On the contrary, this seems like the time best suited for guerilla marketing techniques like branded pizza boxes advertising. Pizza advertising is a unique tactic that entails placing ads on pizza boxes. In particular, marketers custom print pizza boxes that they deliver to certain pizzerias for distribution to consumers. What happens is that marketers do not have to worry about what happens after dropping the pizza boxes at pizzerias. This is because the boxes arrive to consumers when they order pizza or when they pick their orders themselves.

Why should marketers use branded pizza boxes to reach stay-at-home consumers?

In the first place, branded pizza boxes are a unique and unconventional form of advertising. Arguably, few people expect to see a brand’s logo emblazoned across a pizza box. This kind of ingenuity is most likely to attract consumers to your brand.

Secondly, pizza boxes advertising enables marketers to reach the precise target consumers. For example, if a business is looking advertise to college kids, the marketer drops the boxes at a near-campus pizzeria.

Thirdly, advertising using pizza boxes enables high engagement rates. Oftentimes, consumers buy pizza not to eat all at once. As the branded pizza boxes stay stored in the fridge, one interacts with it every day until its disposal. Consequently, the high rates of exposure increase the probability of direct actions.