Why Guerrilla Marketers love In-Hand-Advertising
Guerilla marketers deploy different advertising techniques that help to maximize the impact on consumers. Thus, the advertisement approach is gaining traction especially during such “uncertain times” of COVID 19. Firstly, we evaluate how the pandemic is changing how we advertise.
How the Pandemic is changing the Way We Advertise
The effects of COVID 19 Pandemic cut across different sectors. For advertisers, the virus has brought about the need to rethink our traditional advertising methods. This is as people choose to stay at home leaving the streets empty.
The adverts published on billboards and the subway adverts seem to have minimal impressions. It is certainly during such times when the advertisement message loses its impact. This is as the Ads that seemed tasteful before the pandemic attract a below minimum return on investments. To that end, advertisers are forced to delay planned ad campaigns, as they seem tone-deaf during the pandemic. Thus, it is time to rethink the targeting approaches.
How can advertisers motivate target customers to make purchases without coming across as too heavy-handed? Guerilla marketing holds the answer to our question. Through different in-hand-advertising approaches, advertisers can get brands in the hands of target customers.
Concept of In-Hand-Advertising