Door Hanging Advertising Delivers A Message Safely
The Coronavirus is shaking up businesses and the economy at large. One of the economic sectors hit by the pandemic at a massive scale is the advertising industry. The traditional advertising methods are no longer effective when it comes to generating a huge number of impressions. This is considering that public health experts have warned against mass gatherings. And as you already know, traditional advertising methods such as placement of billboards and mounting Ads on trucks depend on human traffic to generate impressions.
Therefore, as citizens continue observing the social distancing guidelines and restricting themselves only to essential travel, the number of impressions generated by the traditional advertisement methods has gone down.
Owing to the sharp drop ineffectiveness of the these traditional advertising methods when it comes to reaching targeted customers, the average spending on Ads has decreased. Therefore, the advertisers who depend on traditional methods to reach the target customers continue to feel the adverse effects. Apart from the use of billboards and the track ads, advertisements on the subways is also generating a minimal amount of impressions. This is as the citizens choose to stay home, while those that have to travel, prefer private cars, to avoid likely congestions at the national subways.
Need to Adopt the At Home Advertisement Methods
Therefore, we are seeing that more people are opting to work from home. Therefore, the number of commuters has decreased substantially. This is following the adoption of remote collaboration using technology. Therefore, organizations are allowing their employees to work from home, which avoids travel. So, how can advertisers reach the target audience while working from home?