How to be creative and use advertising hand sanitizer station
To prevent the spread of germs, health experts are advocating for the placement of hand sanitizing stations within all public places. The trend is gaining traction, in places like the shopping malls, places of worship, restaurants, retail shops, airports, and other public places now have hand sanitizer stations.
While the hand sanitization stations are becoming common, marketers have seen them as an opportunity to “shout out” their brands. Thus, we are seeing the emergence of hand sanitization stations with digital display screens installed in different public places. Have you thought of advertising your brand through the digital display units that come installed on the hand sanitizing stations?
To understand why you need to invest in this noble advertising idea, let me first explain how it works.
How Does the Use of Hand Sanitizer Stations for Advertising Work?
Firstly, we have explained that the hand sanitizer stations feature an LCD digital signage screen. The digital display varies in size, and so you can order one that suits the area you need to install it. The digital display units can connect to a server network from which the advertisement content originates. The connection can be through the internet or a LAN cable. Alternatively, the display units can play adverts from internal storage. Therefore, the display units will display the content as received from the server.
The adverts keep running and can be seen by the persons using the hand sanitizer station at any given time.
As you can see, the concept is simple. Since the majority of the people using the hand sanitization station will do so while facing the screen, the message is delivered effectively. However, the effectiveness is also dependent on how well you implement it.
Best Practices When Advertising on Hand Sanitization Station
Advertise on Hand sanitization Stations Serving Many People
For the sanitizer station concept to work effectively, you need to select the stations where you advertise carefully. Best places include the stations installed along sidewalks, the front entry and exit points, along the busy streets, and other high traffic places. This is to maximize the reach in order to start seeing a high return on investment.