Why Guerilla Ads Ideas Are Changing After the Pandemic
Do you still rely on billboards, roadside posters, and subways advertising to reach your target customers? After the coronavirus pandemic, it has become harder than ever to get our products’ attention using these traditional advertising methods. This is considering that the public, who are the target audience, have chosen to limit their travel to minimize contracting the viruses. This calls for the need to adopt creative guerilla ad concepts, geared towards reaching the target clients.
While guerilla marketing has been around for years, the latest strategies have to be introduced. This is to maximize as reach and generate more sales. In this post, we feature why guerilla ads’ ideas are changing after the pandemic.
Advertisers need an Approach that Delivers a More Sensitive Message.
For advertisers to effectively reach the customers, there is the need to ensure the guerilla Ad concept delivers a more sensitive message. Guerilla Ad concepts that appeal to the audience’s emotions work effectively. Therefore, for every guerilla ads concept, ensure that the objective is to evoke strong feelings, rather than a rational appeal. Ideally, the guerilla advertising concept should focus on striking a balance between being eye-catching and enough to cause the customer to take the desired action. Therefore, when using guerilla-advertising methods, the focus needs to be more about coming up with a more sensitive message.
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