Effective Retail Store Advertising Solutions 2019
Store advertising: learn how to leverage shopping bags to promote your brand.
The shift in the Advertising Industry
By the end of second quarter of 2020, Barron’s projects that ad agencies would have lost billions of dollars from their income statements, leaving the future of media businesses endangered, if not crippled. Prior to the coronavirus outbreak, in December 2019, the U.S. ad market was projected to grow by 4.4%, mostly from selling ads related to politics and sports. But as of March 2020, revised forecasts indicate that Print and radio ad revenues are expected to drop by 25.4% and 14.1%, respectively, while OOH advertising will drop by 11.8%.
OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too. According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June.
We all handle diverse kinds of bags, i.e. from luggage bags to vanity bags to backpacks to store bags. We get them every time we buy a discrete item from a store. Brands must come up with compelling and alluring services that will fascinate consumers to pay their attention. Most brands start to drop their promotional approaches or tools within some early months of the year. They leave no budget and idea for store advertising for the later months of the year. But now in the vigorous world of competition, you can effortlessly implement your ideas and advertisements on store bags. Spin store bags from a basic shopping bag to an attractive promotion medium. These will exponentially help brands to upsurge brand awareness, with a memorable impression.
Increase awareness by changing design
Designing a logo placed in a large printing range would be much catchy for consumers and potential consumers, as well. The main profit of this that even when brands run out of messages to convey their inimitable logo would make an impact in the minds of the viewers. Brands can modify their design by adding further details about the store, caring less of the left-over bags and sharing them on seasonal occasions.
Stay-at-Home Ads with Pizza Boxes
Fortunately, Adzze’s new age marketing strategies offer innovative ways to navigate the storm and help brands to take their message into the homes of the consumers. Unique advertisement ideas have surfaced across the landscape; these strategies include placing ads pizza boxes and door handles that can reach the consumers at their homes. As simple as they sound, they generate guaranteed impressions delivering the ads at consumer’s homes.