Here Is What You Need To Know About Restaurant Advertisement
Restaurant Advertisement: learn how to leverage restaurants as ad space
Many businesses have unique products and services on offer. However, it may be challenging to push through the target sales numbers because the brand is virtually unknown to the target audience. Customers must be able to see what a business offers before they decide to sample the products or services. That is why avenues like restaurant advertisements provide a unique opportunity for companies to put their brands out there.
Putting your brand in front of the target audience
Organizations spend most of their money on ad channels through which they expect maximum visibility. Interestingly, technological advances are phasing out some advertising channels that once reigned supreme. According to an eMarketer report, TV ad spending in the US is in a long-term decline. Interestingly, eMarketer expects TV ad spending to account for less than 25% of total ad spending in the US by 2025. This year alone, TV ad spending should decline by 2.9% to $70.30 billion, eMarketer further noted.
Fortunately, advertisers have a lot in terms of alternatives to placing ads on TV. In particular, a restaurant advertisement presents a strong case for advertisers who would like to reach higher conversion rates without spending too much. Ultimately, advertisers want channels that offer more visibility that translates to engagement.
How does restaurant advertisement work?
Over 1 million restaurant locations in the US serve an increasing population of Americans who eat out. According to the US Census Bureau, restaurant sales are more than 4% up so far this year as more people choose not to eat at home. Interestingly, many, if not all, restaurants use placemats on their tables. These placemats are the platform on which advertisers place ads.
Placemats contain the information that a business wants to pass to the target audience. Typically, the ad includes a message about products and services together with the contact information and logo of the business. If the business is running a promotion, the placemat may consist of a coupon or a unique code for discounts. Working together with the advertising company, the business selects the design of the placemat.
The case for this kind of guerilla tactics is strong. Interestingly, the target audience gets to encounter an ad in the most unexpected location. As such, it is unimaginable for the target audience not to notice and assimilate the message. Further, the probability of the targeted audience to assimilate the message is higher since many people are peaceful in restaurants. As they peacefully enjoy their meal, they get to interact with the ad. After 15 to 20 minutes at the restaurant, the audience is highly likely to consider the brand.
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