Valet Ticket Advertising Offer used To Reach Affluent Customers
Valet ticket advertising: learn more about this concept.
The shift in the Advertising Industry
The after-effect of this development will be an unavoidable reduction in patronage for the billboard advertising companies. Billboard companies will eventually have to sit it out with the hope that they can still reclaim their market share in the end. However, smaller businesses and other brands that depended on their strategic displays to market their brands may not be so patient. Just as major clients like hoteliers, airlines, and cinemas are on pause mode, smaller brands are quickly pulling away and leveraging alternative media and in-home advertising to preach their brands.
Building a Brand requires a lot of construction work!
Billboard companies may not only be counting their losses in billions of dollars, many of their customers might have moved on to embrace other more pocket-friendly advertising alternatives. These alternatives are indoor-directed, and have proven to be equally effective, perhaps even more effective than the conventional outdoor methods. Aside from the fact that they are more expensive, it is difficult to track engagement for out-of-home ads. In fact, small businesses face more challenges trying to get a marketing space in the highly competitive ad industry.
The scramble for customers has never been more robust than it is today. That is why companies are willing to spend billions of US dollars annually for advertisement. Ultimately, businesses want customers who can splash money for comfort. One way to reach such demography is through valet ticket advertising.
What is valet ticket advertising?
The majority, if not all, hotels offer valet parking solutions. Further, the increasing rise of urbanization across the world is driving demand for parking spaces. Some of these parking spots provide valet services. Notably, valet parking makes up about 20% of the US Parking Lots & Garages industry. Despite the threat posed by ride-sharing apps, which could diminish demand for parking spaces, the valet industry is still going strong.
Valet parking offers a great alternative to traditional advertising media. This mode of advertisement, mainly, entails printing of specific and targeted messages on valet tickets. With the message placed conspicuously on the ticket, the target audience can’t ignore it.
Notably, valet parking is expensive yet convenient. Therefore, only rich people who can afford the services use them. Further, most of the rich people have a good education and a great understanding of what they want. Leveraging the tickets that are given out at valet parking premises as an advertising medium enables businesses to reach potential customers from the elite niche.
Stay-at-Home Ads with Pizza Box Advertising
Fortunately, Adzze’s new age marketing strategies offer innovative ways to navigate the storm and help brands to take their message into the homes of the consumers. Unique advertisement ideas have surfaced across the landscape; these strategies include placing ads pizza boxes and door handles that can reach the consumers at their homes. As simple as they sound, they generate guaranteed impressions delivering the ads at consumer’s homes.
The advertisement is printed on pizza boxes (or pizza toppers) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the fridge generating additional exposure. On average, each Pizza Box Advertising venue delivers 2,000 pizza box ads per month with an estimate 1.8M impressions/month.
There are few reasons why marketers would choose Pizza Box Advertising instead of other traditional media vehicles:
High Brand Recall
The pizza box ads create a surprise effect making it more memorable. Studies show that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on pizza boxes)
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza boxes. This is enough to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 150%. This means, for every 1 dollar the advertiser invested in a pizza advertising campaign, they received at least additional 2.5 dollars of sales.
How does it work?
Advertisers print the message on a valet ticket. The messages are specially designed to appeal to a specific demographic. With the ticket in the hands of the car owner, the business is assured of one impression. Usually, valets put other tickets inside the car near the driver’s seat. Printing an ad on the ticket is another opportunity to gain impressions. As such, one is almost guaranteed of higher traffic to their business.
Advertising via the tickets is cheap yet so simple. Compared to other ad platforms like the TV, the tickets are cheap to create and to distribute. On average, advertisers paid up to $104,700 for a 30-second commercial as of November 2019. With a similar amount of capital, one can print and distribute over 10,000 valet tickets. Besides simplicity and cost-effectiveness, using the tickets to advertise delivers the message in the hands of the target audience.
Interestingly, the driver does not only view the ticket the vehicle is parked. Instead, some may carry the ticket home hence exposing it to more people. The result is an ad campaign that generates high impression rates and high conversion rates. Other creative tactics are advertising on pizza boxes, door hangers, hotel key cards.