Placemat Advertisement: The Audience Will Look At Your Brand While Enjoying A Dinner
The audience is the most valuable item in an advertiser’s list. Notably, advertisers design ad campaigns in a way that more people will engage with the brand being advertised, leading to more sales. The pressure to earn more engagement rates drives advertisers to be more innovative and to come with unconventional ideas like placemat advertisement.
What is placemat advertising?
Placemat advertising is a best way to get high visibility at reasonable rates in front of an audience, most relevant to your business. Placemat advertising leverages spaces like tabletops in restaurants and other eateries.
How does placemat advertising work?
Advertisements on placemat refer to the printing of a non-personal message that seeks to promote or sell a product, a service or an idea to a target audience. Ad on placemats attracts better consumer attention compared to adverts using the traditional forms of advertising. Benefit of restaurant placemats is that the target viewers cannot ignore them.
Is placemat advertisement more effective than traditional media?
Placemats are a common feature in restaurants across the US. Usually, they line tables, right in front of customers for the whole period they wait for their order. Even after ordering, the customers have an excellent view of the placemat while eating. In the US, more than 93% of restaurants have a wait time, according to a survey by Long Range Systems, LLC. Further, figures from Statista show that Americans spend an average of 64 minutes eating and drinking in restaurants. It makes placemats ideal for an ad campaign.