Advertising Balloons: Your Brand In The Air
Out of home advertising (OOH), advertising is continuously evolving to suit the needs of the market. Interestingly, this advertising technique is one of the few traditional mediums that are experiencing growth in the face of a mass exodus to digital platforms. Besides adopting digital techniques, OOH advertising can see growth due to the adoption of nontraditional methods of marketing like advertising balloons.
Putting your brand in the air
The primary object of advertising is to grow brand awareness and to build brand engagement. Often, the most popular brands are the ones that advertise the most. For example, Procter & Gamble spent roughly $4.31 billion in 2018 on marketing. One might wonder, why would a prominent brand like P&G spend such a ridiculous amount of selling the brand? Well, the answer lies in need to remain relevant and to sell more products, new and existing.
For businesses, it is all about the amount of attention the brand gets. To this end, the business needs to get creative and inventive. An example of innovative ways to get attention is to use advertising balloons. Interestingly, the balloons come in different shapes and size, but enough to carry messages visible to people on the ground. There is no better way to get the attention of the audience than to put your brand in the air.