Emerging Advertising Tactics With AR Flyers
There are hundreds of innovative ideas by which brands can boost their marketing efforts by integrating AR flyers. Innovative Ads popularized by the famous platforms, Snapchat and Instagram have built the stage for brands to come up with innovative ideas that fascinate users. Augmented reality is starting to influence marketers to upgrade their 2D designs into interactive AR flyer Ads.
The AR has seen ragging in popularity over the past few years and the transition is not stopping anytime soon. Are you ready for augmented reality marketing? If not, you must. Talking of affordability and usability, according to eComDash, 45% of online users are of the view that AR will save their time and energy spent on decision-making while shopping. Looking at the most popular applications based on AR, first, we have location-based AR apps like Google Maps. Then we have google lens, the handiest app to scan any object to fetch detailed information available online. Snapchat is another kind of AR-based app popular for its filters. If you are skeptical about AR, check out how do marketers run augmented reality OOH?
If you have enjoyed these basic AR apps, be ready to get your hands on a more advanced level of AR technology. Get some ideas from how do marketers run augmented reality OOH? This next-level technology is all about blending the real world with virtual reality by the means of augmented features. In 2014, Lacoste had put the customers into their shoes with an augmented reality app for its LCST brand launch. Simply scanning an AR flyer will take you to the virtual world full of augmented objects and environments.
AR applications are vast and their main uses are in the field of education, training, sports, healthcare, space missions, and construction. Though many use cases are in testing, this idea is not far-fetched by any means. Businesses currently employ scan-able print Ads cum AR flyers as a marketing tool where users can interact with augmented objects with their bare hands and get all the information they need.
Higher brand recall
Brands with AR are businesses to succeed
Based on a study conducted by Neuro-Insight, AR experience delivers 2 times better visual attention to customers compared with a non-AR experience. Having that in mind, the brand should activate its Branding efforts powered by AR flyers.