Emerging Advertising Tactics With AR Flyers
You can place your brand on flyers and make them alive with Augmented Reality!
What is AR flyer advertising?
AR flyer advertising is a smart tool to attract valuable data to gauge marketing campaigns on the scale of effectiveness and responsiveness. Augmented Reality is an opportunity and a way to create interactive solutions for each subsequent enhanced advertising.
AR Flyer advertising strategy focuses on taking the viewer by surprise, creating a solid impression, and eventually creating massive buzz by exclusive user interaction. Augmented reality used the possibilities of computer techniques in order to increase the feeling and experience of the product by adding interactive levels. In order to achieve successful relationships between retailers and customers, brands use augmented reality flyers to promote their products.
There are hundreds of innovative ideas by which brands can boost their marketing efforts by integrating AR flyers. Innovative Ads popularized by the famous platforms, Snapchat and Instagram have built the stage for brands to come up with innovative ideas that fascinate users. Augmented reality is starting to influence marketers to upgrade their 2D designs into interactive AR flyer Ads.
The AR has seen ragging in popularity over the past few years and the transition is not stopping anytime soon. Are you ready for augmented reality marketing? If not, you must. Talking of affordability and usability, according to eComDash, 45% of online users are of the view that AR will save their time and energy spent on decision-making while shopping. Looking at the most popular applications based on AR, first, we have location-based AR apps like Google Maps. Then we have Google lens, the handiest app to scan any object to fetch detailed information available online. Snapchat is another kind of AR-based app popular for its filters. If you are skeptical about AR, check out how do marketers run augmented reality OOH?
If you have enjoyed these basic AR apps, be ready to get your hands on a more advanced level of AR technology. Get some ideas from how do marketers run augmented reality OOH? This next-level technology is all about blending the real world with virtual reality by the means of augmented features. In 2014, Lacoste had put the customers into their shoes with an augmented reality app for its LCST brand launch. Simply scanning an AR flyer will take you to the virtual world full of augmented objects and environments.
AR applications are vast and their main uses are in the field of education, training, sports, healthcare, space missions, and construction. Though many use cases are in testing, this idea is not far-fetched by any means. Businesses currently employ scan-able print ads and AR flyers as a marketing tool where users can interact with augmented objects with their bare hands and get all the information they need.
Higher brand recall
Brands with AR are businesses to succeed
Based on a study conducted by Neuro-Insight, AR experience delivers 2 times better visual attention to customers compared with a non-AR experience. Having that in mind, the brand should activate its Branding efforts powered by AR flyers.
Differentiate from competition
Think in terms of AR opportunities to compete
Every day a new brand is stepping into the market making the completion even higher. Step out of the crowd and think out of the box is the only approach to take the lead. Integrate AR with your outdoor advertising campaign where people can interact with your product having a blended experience of the physical and virtual world.
Enable higher engagement and interactive ads
Creativity Ads bring about quality interaction
Higher user engagement bridges the gap between brands and customers and connects them on a concept of mutual interactivity. They exchange interactions in a way of brand retention and fun activities to relate to.