Augmented reality in advertising is an emerging trend that enables brands to give customers unique experiences with the convenience of tapping into their mobile devices.
Therefore, if you are looking to tap on new technologies to improve your sales and marketing, augmented reality in advertising gives you another tool for driving sales and enhancing brand awareness.
In this post, we share important ideas on the future of AR, focusing on why AR is important for marketers. To find out how you can embrace the idea of augmented reality in your sales and marketing, keep reading.
How Does Augmented Reality Enhance Sales And Marketing?
Augmented reality is a technology that allows marketers to offer their target audience unique experiences in order to catch customers attention. Ideally, Augmented reality features use of virtual interactive elements to superimpose 3D models geared towards delivering stronger sales and marketing material.
Therefore, augmented is a great way for retailers to generate more sales, by enabling customers to see what awaits them.
How Can Marketers Use Augmented Reality?
According to statistics, the economic impact of virtual reality is predicted to reach a staggering $29.5 Billion in 2021. Marketers can use the technology to create interactive user experiences and enable the consumers to get up close and personal with the products or services.
Here are great ideas of how to use augmented reality to market effectively.
1. Improve Buyer Awareness
Augmented reality plays a critical role when it comes to generating user experiences. Brands are using AR to educate their customers, hence increasing the customer’s awareness. Customers can use the technology to move around your store, without leaving the comfort of their homes. That way, AR enables the businesses to deliver better product awareness in an effective manner.
2. Let Customers Try Before They Buy
Potential customers have always wanted to try products before making a purchase. Using AR, businesses can provide customers the opportunity to try products, so that the customers can make the right decisions. This increases product awareness, and even attracts the customers to purchase the items they find fitting and matching their requirements.
3. Augment Touring and Assistance
AR offers the opportunity for potential businesses to add a digital component on top of their physical locations and products. Thus, customers can use the technology to scan a product or object and find out whether it supplements current needs.
4. Create a Buzz Around the Brand
Finally, using AR to improve customer experience creates a buzz around your brand. Therefore, you generate more website traffic, and achieve a high level of brand awareness as customers research to find out what your brand is made of.
We have looked at ideas of how marketers can use AR to their advantage. Here is a list of brands using AR to enhance customers experience, and consequently, improving their sales.
Walmart plans to use AR to deliver seamless shopping experience to their customers
ASOS uses AR to deliver enhanced customer experience.
Burberry launched a pop-up AR experience in Harrods to coincide with the launch of its new product.
AR is a great technology that will enable brands to deliver great customer experience. At Adzze, we are building capacity to provide businesses the best experience when it comes to use of AR to deliver enhanced marketing.