How Do Marketers Run Augmented Reality OOH?
Augmented reality integrates digital information with the physical environment. Today, we see advertisers using AR to integrate traditional and digital advertising platforms. The integration has been through the introduction of augmented reality OOH.
According to a 2020 AR statistics, consumer spending accounted for over 37% of global AR expenditure (Digital in the Round). The global AR market size is expected to grow considerably in the coming years. Therefore, businesses that wants to transform their advertising needs to adopt the new technology. In this post, we look at some of the top trends of augmented reality OOH. Keep reading to find out what you can expect when it comes to the use of AR in advertising.