Economic Recovery: How to use Marketing With Door Hangers
After the damage inflicted by COVID-19, the global economy is entering the recovery phase. However, even with the discovery of a vaccine, the Coronavirus scare is still staring at us. The CDC has advised that people should continue observing safety measures. Therefore, we cannot just assume that it is back to normal business yet. Measures like avoiding congested places will continue to apply. We see organizations encouraging their staff to keep working from home while learning institutions are focusing on the establishment of online learning.
As enterprises look at increasing their spend on marketing, they need to be wary of approaches that will generate a high return on investment. The reality is that COVID-19 disrupted the usual way of doing things, and so billboards and advertising on subways may never gain traction even post COVID. The challenge is on how to get your brand to the hands of the consumer.
For marketers, it would help if you focus on advertising approaches that get the message to the hands of the consumer. A good example is marketing with door hangers.
How does Marketing with Door Hangers work?
As the term suggests, this refers to the use of printed hangers, to be placed at the doors of the target consumer.
For instance, assuming you are targeting consumers living at a certain apartment. To reach them, print door hangers and place them on their doors. Therefore, as the homeowners leave for work or come back home, they interact with the advertisement.
Eventually, by using the door hanger, you have delivered the brand message to the target consumers in an effective way.