Examples of Place-Based Media That Work
Following the Covid 19 pandemic, some sectors of the economy stopped, while others had to change their way of operating to stay afloat. One of the worst affected sectors was advertising industry. Before the pandemic, advertisers reached target audience through traditional
Branded Sanitizing Kiosks – Innovative Healthcare Advertising
Advertising for healthcare requires a proper strategy to ensure your message is delivered to the right audience, and without offending them. Note that not every advertising message that targets healthcare consumers will suit every audience. Therefore, you should ensure correct personalization.
What are Creative Agencies in LA doing?
The Coronavirus pandemic has caused a considerable effect on the advertising industry. Soon after the World Health Organization declared Covid 19 a global pandemic, the governments announced total lockdowns, which meant no more travel. Besides the travel restrictions, some businesses
These are the Best Practices in Promotional Advertisement
Promotional advertisement refers to offering Additional incentives for making a purchase. Thus, the marketer may offer incentives like coupons, temporary price reductions or promotional gifts and giveaways to attract the target customers. Through offering promotional merchandize, the businessperson hopes to
The Reasons Cheap Billboard Advertisement Is A Myth
The Covid-19 pandemic sent much of the world into lockdown just few months after it was detected. Businesses reacted rapidly, reorganizing the supply chains, adopting to the work from home model and taking on creative advertising approaches. The health experts
The Few Viral Marketing Examples that Work!
Change has been a fundamental characteristic of the Covid-19 pandemic. The virus hit fast, sending much of the world into lockdown just months after WHO declared global pandemic. What followed was a major disruption on business operations. Businesses had to
How to Measure OOH Advertising Effectiveness
Do you know that measuring advertising effectiveness can help you in making strategic decisions? Advertising effectiveness is an important measure that helps your business to determine the best approach for reaching your target audience. Therefore, measuring advertising effectiveness informs you
Here The Reasons to NOT Consider Sign Advertising
Advertising industry is one of the various economic sectors hit hard by the covid-19 pandemic. When the pandemic hit the global economy, governments announced total lockdowns, which meant that some advertisement methods like the use of billboards and sign advertising
Here the Reasons of a Billboard’s Cost Increase
The Covid-19 pandemic hit fast sending United States into a lockdown. Businesses shutdown temporarily while those that continued operations, embraced the work from home model. What followed was different sectors dealing with the effects of Covid-19. One of the economic
Here some of the Best Practices of Creative Agencies in NYC
The Covid-19 pandemic came with so many challenges to the business sector. One of the hardest hit business operations is the advertising sector. We have seen marketers having to change from the traditional advertising to digital marketing. The reason behind