Here the Best Practices How to Select the Right Door Hanger Distributor
Door Hanger Distributor: best practices.
Guerilla marketing can be achieved by introducing elements of surprise and creativity is a smart way to provoke consumers attention. Guerilla advertising creates the possibilities of interaction with the recipient by evoking miscellaneous emotions and feelings by placing ads in unusual locations and with unconventional methods that had never used before. The guerilla concept has been applied by niche advertising agencies that lately have been targeting consumers by placing ads on daily consumables as door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards, valet tickets, restaurant placemats and dry cleaner hangers as advertising space placing the message in the hand of the target audience.
This innovative method has been used by such niche agencies focus on the unconventional nature enhances the assimilation of the message that has a direct impact on increasing the brand recall rate
Here some practical examples:
A beer snack manufacturer that promotes a new product launch on beer coasters in NYC bars
The pharmaceutical companies can promote the new medication by placing a message on branded pharmacy bags in reputable pharmacy venues close to hospitals
A new museum offering a coupon discount on coffee cups targeting millennials
A high-end product advertised on hotel room key cards targeting high-end consumers
The new fitness center offering a promo code on pizza boxes after ingesting a decent amount of calories!
What is Door Hanger Advertising?
Door hanger is a form of guerrilla marketing in which advertisers place ads on the doors of consumers. Door hanger ads are a great way to reach consumers directly and provide them with valuable information about your brand. Door hanger advertising is an effective way to greet consumers and build brand awareness.
Flyer Hangers Marketing
The message of the advertiser is printed on door hangers and placed on the doorknob of households. Door Hanger Marketing is an unconventional marketing tactics since the targeted audience do not expect to see the ad hanging on their doorknob. The surprise effect of seeing flyers door hangers causes a cognitive stimulus on the consumers which enhances the assimilation of the message and makes it memorable. The households can be targeted by specific demographics and the advertiser must partner with the capable Door Hanger Advertising company to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of Door Hanger Advertisement program is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).
An advertiser’s dream is to reach every last customer to grow the visibility of the brand. However, this is an impossible task especially for traditional advertising media. Fortunately, advertisers have access to guerilla advertising tactics like door hanger advertising. Unlike traditional advertising, door hanger advertising is unorthodox. In particular, this advertising vehicle reaches deep inside the target audience to display the brand to the exact group of people that a business desires. The challenge is to identify a Door Hanger distributor.
Challenges to identify the right Door Hanger Distributor
Most advertiser are inclined to think that digital ads are the most effective media to reach the audience. However, several studies demonstrated that many of the digital ads are not real and a lot of advertising budget is burned with the campaigns.
According to the Association of National Advertisers, only 25% of all digital ad spend ever reaches actual people. As chief brand officer of Procter & Gamble, Pritchard recently issued an ominous warning that P&G would no longer waste money on digital media channels that can’t prove that customers are seeing it. JPMorgan Chase, recently decided to have its ads appear on only 5,000 sites, cutting off 395,000 other sites since a lot of the others were proven to be fake. After this change, interestingly, thy only noticed a slight little change in the cost of impressions or the visibility of its ads on the internet.
How do Door Hanger Advertisement solve this problem?
The door hanger distributor is tracked by GPS during the door hanger delivery process. This ensures that door hanger delivery is reaching the right audience. At the end of the campaign, a report is provided with the GPS mappings and distribution points. In addition, the advertiser can track the effectiveness of the campaign by measuring the amount of sales, site visits, leads, received phone calls during the Door Advertising campaign.