Does Wild Posting Advertising Work?
Wild posting advertising is a street level advertising where paper posters are pasted on buildings and road barricades. Although wild posting advertising has been popular for several decades, the approach is often not as effective as in-hand advertising. Moreover, environmentalists and governments regard wild posting as a non-environmental friendly practice, and discourage advertisers from using the approach to communicate their brand messages.
Thus, although wild posting advertising may be a cheaper alternative, it is not the best approach for reaching out to your customers. Thus, businesses need to consider more effective advertising approaches like in-hand advertising.
What is in-hand advertising?
Classified as unconventional advertising, in-hand advertising involves placement of adverts on unusual locations or medium. An in-hand advertisement does not have to be outside. Instead, the advertisement can be located anywhere and everywhere, so long, as it reaches the target audience. In that regard, the key to in-hand advertising is choosing the best media format available and ensuring an effective message is included to the advertisement. Why should businesses consider switching to in-hand advertising rather than the wild posting advertising method?