Why Guerilla Ad concepts are changing after the pandemic
A few months ago, the Government announced home confinement that affected the majority of Households in the United States. This was in a desperate effort to control and stop the spread of Coronavirus. During the months of lockdown, very few people if any were allowed on the streets.
How The Pandemic is changing the Way to Advertise
For advertisers, commercials published on different billboards and across the national subways attained minimal impact if any. Marketers were forced to acknowledge that the traditional advertisement methods were no longer effective.
Guerilla Ad Concepts remains a more effective approach to target consumers while at home. A good example is placing adverts on door hangers. Thus, you are assured that the target audience will interact with the doorknob at some point, hence they hold your brand in their hands. Through guerilla advertisement concepts, advertisers can deliver a more sensitive message, convincing the target consumers. So, what is guerrilla advertising, and which Guerilla Ad concepts Work effectively?
Guerilla Ads focus on modifying daily consumables and the environments where target consumers interact. This is unlike the traditional advertising methods that use billboards and digital channels that consumers are accustomed to. Ideally, it is the perception of breaking the monotony of the rules that make guerilla ad concepts more effective compared to traditional advertising methods.
Therefore, guerilla advertisers ensure delivery of a more sensitive message, and to the targeted potential consumers. The whole idea makes Guerilla Ad Concepts more effective compared to traditional advertising methods.
Why is Guerilla Advertising More Effective Compared to Traditional Advertising?