What are Creative Agencies in LA doing?
The Coronavirus pandemic has caused a considerable effect on the advertising industry. Soon after the World Health Organization declared Covid 19 a global pandemic, the governments announced total lockdowns, which meant no more travel. Besides the travel restrictions, some businesses closed down forcing people to work from home. Advertising industry experienced a major disruption, as the traditional methods of advertising could not generate the expected impressions.
Creative agencies in LA had to think of different ways to help businesses reach the stay at home population. The immediate consideration was the digital marketing methods. Thus, even the businesses that never thought digital advertising would be a thing of consideration, got into digital advertising. Today, the digital advertising space is already overcrowded. Thus, advertisers have to bid the advertising space, to be able to reach their target audience. Moreover, the target audience, are bombarded with many adverts, and no longer give the advertisers the attention they wish to enjoy.
Introducing the In-Hand Advertising
Since the digital marketing space is becoming a major let down to the marketers, switching to in-hand advertising is the only way to gain back customers. That calls for the creative agencies in LA to think beyond digital advertising, and reach their audience through various in hand advertising.