Medical spa marketing: reach your clients with sanitizing stations
The global medical spa market size was valued at USD 12 Billion in 2018. The market size is estimated to register a Compound Annual Growth Rate of 13.8% by 2026. With the projected growth, it is obvious that more entrepreneurs will venture the business. Therefore, the existing medical spas will experience a rising competition for existing customers. Medical spas marketing executives can focus on using the sanitizing booths to reach the targeted customers. Before evaluating how the sanitization booths work, let us evaluate how the pandemic is changing the way we advertise.
How The Pandemic is Changing Ways of Advertising
The traditional advertisement methods no longer work effectively. This is particularly this time when the pandemic affects several businesses. One of the hardest hit industries is the advertising industry. Officials from the health sector are advising people to stay at home to avoid spreading the virus. As a result, the subways get very little traffic if any. The traffic on the highways is also reducing tremendously as people constrain themselves to only essential travel. Therefore the billboards advertising strategy is no longer effective.
How Does Advertizing on Sanitization Booths Work?
The sanitizing stations have become popular in various places. This is following the recommendations by the health experts, to have the sanitization booths at all the public places. Therefore, we see the hand washing stations located outside shopping malls, and even the places of worship. Considering that potential customers will frequent these places, they are strategic places to advertise. Therefore, medical spa marketing can be done effectively, using this approach.
Generally, this entails placing adverts on the sanitization booths that comes with digital screens where the adverts appear. As targeted audience use the sanitization booth, they get to interact with the message, which is an opportunity to get your brand popular. Therefore, medical spa marketing executives can come up with short and precise marketing messages that appeal to the target audience.