Here is How to Use QR Code and Marketing Tracking
With the effects of Covid-19 upon us, people are looking for different ways to better their business operations, and curb spread of the virus. Today, restaurants and other businesses use QR codes to provide touch less experience. As much as this is in the spirit of combating the spread of Covidd-19, innovative business leaders have found out that QR code and marketing can be of greater advantages to their businesses. In that regard, we see advertisers using the QR codes to track their ads, and just like hat, gain important insights regarding their businesses. In this post, we enlighten you on how to use QR codes and marketing tracking to the advantage of your business.
1. Use QR codes To Track Ad Engagements
One of the best ways QR and marketing has improved decision making, is the ability to track every engagement your advertisement attracts. For instance, if you are targeting patrons who love spending time at the local bar, a QR code on the bar coasters can help you achieve the intention effectively.
Therefore, all you need to do is to print QR codes on the bar coasters, and drop them at the local bar. Whenever patrons scan the QR code, you receive a notification, and you can track what they do after landing to your website, or taking any other action that counts as a conversion.
2. Use QR Codes To Track Audience Demographics
Another way to use QR codes to your advantage is ability to track the audience demographics. Assuming you are venturing a new market, and you want to spend some time finding out more information relating to the local audience. Therefore, you print QR codes on pharmacy bags, door hangers, coffee sleeves, bar coasters, and other traditional advertising methods like brochures. The QR code has information directing the audience to a specially designed landing page, where they need to fill their information to download a reward. That way, you can achieve the objective, which in this case is being able to know the audience demographics, and put that information to better your promotions and advertising campaigns.
3. QR Codes To Grow Your Emailing List
When it comes to QR codes and marketing, one way your business can benefit is through using the QR codes as a way of collecting email addresses. When the target customer scans the QR code on pizza tops, you can request his or her for the email address, and just like that you have one more contact on your emailing list.