Best Practices To Create Interactive Ads With Markerless AR
Wondering what are the fullest capabilities of mobile-based augmented reality? The opportunities are limitless but you need to use them wisely to create a well-executed marketing campaign based on mobile, especially markerless AR. If your marketing idea requires a multiplayer interaction or you want to bring into an exciting journey to a virtual world of your brand that is where markerless AR comes into play. In a survey by bcg.com, 9 out of 10 top brands including Coca-Cola, IKEA, and Netflix, have planned to add AR in their future marketing campaigns. Similarly, there is a projection of $2.4 billion ad spending on markerless AR by 2022 which will exceed $8 billion by 2024 according to the AR insider.
Let’s dive into the wider opportunities for a marketer in markerless AR. To have a markerless AR experience user doesn’t need to scan an object on paper or any QR code. Users can simply focus on a horizontal space such as a table through a mobile camera to bring into life the augmented world around. Modern technology, advanced camera systems, OS, and sensory technology have made it possible to build advertisements over immersive markerless AR effortlessly. You need to see the future of augmented reality in advertising to get ideas for your next AR campaign. There you might get inspired with the reasons you should try OOH AR Ads as a viable option. Start utilizing markerless AR with some augmented reality OOH advertising practices.