Ambient Advertising Using Coffee Mugs
COVID 19 restrictions are slowly being eased and people are finally allowed to visit their favorite coffee shops again. Coffee shops have been extremely busy as they cater for all those who missed their coffee shop experience, whether it is to get some work done in a quiet spot or meet an old friend again. Finally, a little more normality has been offered and why not use this time to celebrate at the coffee shop that they have been frequenting for years. With advertising taking a destructive turn during COVID 19, businesses would be wise to re-think their marketing strategy and take advantage of the space that is still exposed to potential customers daily. There is a great marketing opportunity thriving in coffee shops and that is to advertise on coffee sleeves and coffee mugs.
Advertising on coffee sleeves and mugs
This marketing approach prints your logo and/or message on a coffee sleeve that gives protection to customers who have bought hot coffee. These can be given out to popular coffee shops with a specific target audience. The same kind of advertising could be done on coffee mugs that are given away during promotions at the very same coffee shop. A great approach is to provide the branded mugs or sleeves to the coffee store at no charge, as long as they are using your branded items to serve the coffee. It is a win for the coffee shop receiving free items, and a win for maximum brand exposure too.