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Traditional media is reeling from the impact of COVID-19 The print media has been on a declining trajectory since social media became a global phenomenon. However, the decline seems more certain because of the impact of COVID-19. Indeed, reports of prominent

The COVID-19 pandemic is testing the resilience of various business models, including the advertising industry. For starters, the virus is compelling governments to stop all manner of activities and social gathering. Specifically, these measures should curtail the spread of the

COVID-19 disrupted a new norm Governments across the globe are printing trillions of money to bail out many businesses. In the United States, for instance, the Federal’s balance sheet jumped from $4.2 trillion to $7.0 trillion in three months. Indeed, this

As the COVID-19 pandemic rages on, the advertising industry counts itself as one among the most adversely affected. According to Nielsen, much of the global economy is experiencing a drastic fall in advertising volumes. However, the traditional advertising industry has