Add Life To Your Ads With WebAR Advertising
Augmented reality has taken over the marketing and advertising in industry, sales, film industry, medicine, tourism, in almost all aspects of modern life it means the relationship creator – producer with potential customers. AR marketing have found and continue to look for new ways to communicate with customers, virtually. Using a few clicks, the customer can view and analyze the products at home and create an unbreakable connection with the brand. This experience led to a significant increase in visual attention (Awexr, n.d.), surprise effect and an increase in memory by 70%.
WebAR advertising provides a safe and successful path to the customer. The webAR is constantly growing. Such effects lead to an increase in the intention to buy 5 times more (Awexr, n.d.) in the next 6 months. Data are available that 32% (Threekit, 2020) of consumers use AR while shopping in 2021 and that retail will account for 5% of AR use by 2022.
WebAR Out – of – Home Advertising
It would be unforgivable not to mention a campaign that took advantage of the AR OOH strengths and capabilities and received a 5-star rating for creativity and business. The beverage brand BON V! V Spiked Seltzer used printed murals for OOH advertising for their AR campaign. The murals were placed in L.A. and San Diego. This web AR was compatible with all iOS and Android devices (Great North Digital, n.d.), i.e. there was an activation QR code on the murals so that passers-by could observe the impressive experience via a camera aimed at the QR code. However, on the way to achieving good results, challenges should be overcome both by the creators of advertising and by the targeted audience.
Augmented Reality Print Flyers
Augmented reality using printed flyers provides an amazing experience and printing at a whole new deeper level. This powerful and efficient technology connects printing with digital and leads to the rapid engagement of consumers through their phones, website, social networks, email and online. And here we have a wonderful example of a clothing brand Boot Barn that used augmented reality printed flyers that reached customers directly. The process itself takes place so that the customer points his mobile device at the flyer and by moving the video card provides a new and unforgettable visual experience.