Here Is A Comparison of Costs of Ambient Marketing vs. Traditional Media
Following resumption of business after the slow-down caused by Coronavirus, business owners are looking for faster and affordable approach to reach the target audience. The truth is that the businesses are struggling to recover, and therefore the expensive advertising methods may not be ideal. Instead, marketers should think about running ambient advertising campaigns. So, the question at hand is what are the costs of ambient marketing? What makes ambient advertising better compared to traditional media advertising?
To help advertisers like you to take the big leap, we have researched the average cost of ambient advertising and compared it to the costs of running traditional advertisements.
Costs Of Traditional Media Advertising
Costs of Ambient Advertising
· TV Advertising $476,000
· Highway Billboards $14,000
· Digital Billboards $15,000
· Magazines $500 to $20,000
· Coffee Sleeves $1100
· Door Hangers Advertising $1100
· Advertising on Pharmacy Bags $1250
· Adverts on Pizza Boxes $1250
As illustrated above, the cost of ambient marketing is more affordable compared to costs of traditional media advertising. In that regard, businesses looking for cheaper and sustainable advertising methods ought to consider ambient advertising methods. Here are additional reasons why we feel ambient advertising is the way to go.
Provides a Focused Targeting Compared to Traditional Advertising Methods
One of the top reasons ambient advertising is best, is the ability to target audiences. Ideally, ambient advertising involves placement of advertising material at the strategic locations used by the target audience. For instance, advertisers use coffee sleeves at the restaurants frequented by the target audiences. However, advertising on billboards feels much more broadcasting, and not focused to a certain audience.