How Geofencing Advertising is Emerging As a New Tactic
Is your current marketing method becoming inefficient? It is time you turn to a different advertising approach. One advertising method that has caught the attention of marketers is Geofencing advertising.
This post covers the essentials you need to know to deploy geofencing advertising effectively. Let’s jump right in!
What is Geofencing Advertising?
Geofencing advertising is an emerging mobile marketing tactic that gives companies the ability to advertise to target customers within a specific geographic radius. Also known as geofencing marketing, the technique applies a virtual boundary around the targeted location.
The advertising technique is popular in GPS and Radio Frequency Identification (RFID) and relies on physical location information to trigger the SMS. Therefore, an alert is sent whenever a person enters the targeted boundaries.
Geofencing advertising, marketers can push targeted adverts to mobile phones within a particular region. For example, a retailer can send reminders to pick up groceries to people leaving the shopping center.