Five Reasons Why Marketers Use Geofencing Ads
Geofencing ads refer to a form of location-based advertising. Therefore, the marketers can serve target consumers within a particular geographical location with personalized ads. The method has become a popular trend owing to the increased usage of mobile devices. Therefore, when a consumer enters a particular region, the geofence triggers an advert displayed on the consumer’s phone.
Historically, marketers sent geofencing ads via SMS. Today marketers push notifications to mobile devices used by the target audience. The push notifications can appear on social media platforms and web browsers. If deployed appropriately, geofencing ads bring tangible benefits to help carry your business into the future.