How to Measure OOH Advertising Effectiveness
Do you know that measuring advertising effectiveness can help you in making strategic decisions? Advertising effectiveness is an important measure that helps your business to determine the best approach for reaching your target audience. Therefore, measuring advertising effectiveness informs you whether the campaigns meet the expectations of your consumers, or not. If the advertising approach is effective, you can allocate more budget to maximize the benefits. On the other hand, if the advertisement is not effective, you can limit resource allocation, and focus on the more effective options. In this post, we are looking at different measures to determine advertising effectiveness. Thus, if you are looking to start measuring advertising effectiveness, these options can help you in a big way.
1. Measuring billboard Impressions
One of the measures an advertiser will want to look at is billboard impressions. Ideally, the advertiser will want to place the billboard at a location where the impressions can reach maximum. In that regard, if the measure shows that the billboard impression is not as expected, the advertiser will focus elsewhere.
Billboard impressions will depend on the location. Therefore, if the location is rated as prime, it is obvious that the billboard will gain a high number of impressions. Another factor when calculating billboard effectiveness is number of people or the number of vehicles that could pass by per day. The advertiser will also want to know the number of people or the vehicles who actually look at the billboard, to determine its effectiveness.