Here the details of Subway’s ads costs
Subway advertising refers to placement of advertising displays placed inside the subway trains or at the train stations. While subway advertising has been going on for a long time, it is no longer effective advertising method. This is following the Coronavirus pandemic, which has resulted in less people using the subway travel. Therefore, the advertisers who have been depending on ambient advertising will have to change to ambient advertising. This is because of the high subway ads costs, while the subway adverts are less effective. What is ambient advertising and how does it work?
What is Ambient Advertising and why is it The New Normal?
Before we look into why ambient advertising is the new normal for the advertisers, let us evaluate what the advertisement method refers to, and how it works.
Ambient advertising refers to placing ads on unusual objects or in the unusual places where the target audience does not expect to find an advertisement. Therefore, the ambient advertising approach works through creating curiosity on the minds of the consumer. This concept is what makes ambient advertising more effective compared to the traditional advertisement media. Therefore, the ambient advertising method makes an impact because the marketers place the advert intelligently with an aim of generating interest on the advertisement.
What Are the Benefits of Ambient Advertising?
To understand why ambient advertising has become the new way of targeting consumers, we look into the benefits that the method of advertising brings to the consumer.
Do you know that ambient advertising costs less compared to the subway ads costs? Being a low cost advertising method, ambient adverts have become the best option for companies looking to lower the total cost of marketing. Here is a comparison table illustrating the total cost of advertising through traditional methods and ambient advertising methods.
Costs Of Traditional Media Advertising
Costs of Ambient Advertising
· TV Advertising $476,000
· Highway Billboards $14,000
· Digital Billboards $15,000
· Magazines $500 to $20,000
· Coffee Sleeves $1100
· Door Hangers Advertising $1100
· Advertising on Pharmacy Bags $1250
· Adverts on Pizza Boxes $1250