Billboard Truck Ads Are Less Effective Now Than Pre-Pandemic
In the wake of the COVID-19 pandemic sweeping the world, several markets have been affected negatively. Out-Of-Home advertising is one of the markets that continue to be affected due to the repercussions on the operating profits of various businesses. This is following the introduction of lockdown measures to curb the spread of Coronavirus. Health officials have warned against large crowds in public places. Therefore, as people choose to stay indoors, this has thrown a wrench into billboard truck ads and other forms of OOH advertising.
Billboard Truck Ads No Longer Effective
Before the pandemic, the OOH advertising was characterized by the placement of billboard truck ads. However, after the pandemic, the Billboards truck ads are becoming none effective. This is as people choose to stay indoors, in accordance with the recommendations issued by the officials from the health department.
Therefore, the billboard trucks and ads will most likely foresee tremendous disruption in the coming months. With social distancing and self-quarantine being the new normal, the human traffic on major streets and entertainment halls has decreased. Therefore, the traditional billboard truck ads will no longer serve as effective. Known as the traditional form of advertising, the use of billboards will be replaced by more effective advertising methods.
The Need For More Sensitive Advertisement Method
The most effective approach to coping with the effects of the pandemic has been adopt and change approach. The same applies to the advertising industry. Therefore, as the billboards truck ads become none effective, it is time to adopt the new normal and change the advertising method.
Therefore, advertisers should learn to look for new opportunities like the use of sanitizing displays to reach the target audience. Basically, people have become more used to the need to use sanitizers more often. Therefore, we see sanitizing stations built across major cities and various public places. This includes at the bus terminals, hospitals, malls entry and exit points, and other common places.