Door Hanger Delivery: Reach the Audience at their Safest Place

Door hanger delivery: learn the best practices of this promotion tactics.

The Impact of COVID-19 on the Advertising Industry

As the economic impact of COVID-19 continues to unfold, brands and agencies need to re-image their advertising methods. The out-of-home (OOH) advertising players will need to rethink their strategies before the damage deteriorates to them bleeding clients too. Traditional billboards will not be effective anymore as the consumers will be taking a more careful approach and spend more time in their homes. So fewer people will be outside and less impressions will be generated by outdoors advertising. Traditional OOH will be replaced by in-home advertising.

According to a survey conducted by the Interactive Advertising Bureau (IAB) it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June. Most digital ads creation companies have put a temporary stop on ads creation. A reasonable overview of the current crisis wrought by the COVID-19 spread shows that making new ad videos may just end up as a waste of time and money for the ad shoot companies as well as it is for the owners of the business. In the coming weeks, ad buyers in the USA will tilt towards new advertising ideas the more. All methods of advertising that serve as workable alternatives to OOH advertising will shine as saviors. And they’ll shine the more if they provide equally satisfying results for the clients.

What is door hanger advertising?

Door hanger advertising is a technique of direct advertising to customers.  Door hanger is the best promotional way when you want to build your local presence and get consumers to your business.

Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home. One of these concepts uses Door Hanger Marketing that gets delivered at the homes of the audience.

Why door hanger delivery?

The US advertising industry is enormous. In 2018 alone, businesses spent close to $223.7 billion in advertising. Interestingly, this amount is expected to expand to $240.7 billion in 2019 and even more through to 2022. Further, the implications of the growth in expenditure are that advertising will continue to be a considerable source of revenue. However, this could also be an indication that more businesses want to attract the attention of target audiences.

In the battle for attention by businesses, only the advertisers that can deliver high visibility benefit. The need for more visibility is the seed for innovations like door hanger delivery. This advertising technique is unconventional in that it ‘ambushes’ the target audience.

Why would businesses want to use such a technique? First, door hangers are enabled a personal delivery of the message.  While most ad campaigns suffer from inattention by the target audience, door hangers attract much more attention. It is because individuals encounter the ads in their most serene moments. Second, door hangers are cheap to produce; hence, running an ad campaign is less costly. Also, advertisers are certain about exact audience targeting, avoiding the pitfalls of avenues like TV advertising.

In-Home Ads with Door Hangers

During this crisis marketers will have to adapt and to stay on top of the latest trends. Its critical to improve type of advertising message shifting it to more sensitive perspective. The business of marketing is changing in the age of COVID-19. Whether its effects are brief or prolonged, marketers need to be nimble in these challenging times, and pivot when needed while optimizing performance throughout the crisis.

A noticeable new normal in consumer behaviour is the increased demand for food delivery services. According to NPD, 48.5% of all restaurant spending was for off-premise orders in the past 12 months and this is expected to accelerate during the lockdown.

Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.

 Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience.  The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the  Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).

 

How do you run a door hanger advertising program?

Use of the door hanger flyers enables advertisers to target a specific section of the audience. For instance, advertisers could place the flyers on doors to hotel rooms. It becomes easy  to identify the profile of the target audience. An ad campaign using door hangers is just as simple as it sounds. First, the advertiser prints the logo of the business and the accompanying message on the door hanger. The size of the hangers ensures that there is enough space for a reasonable message length. Next, the advertiser selects the households that the business wants to reach. On the doorknob of each of the target households, the advertiser hangs the printed door hangers.

These guerilla tactics ensure that the message reaches the exact target audience based on the profile the business develops. This kind of segmentation makes it possible to get the most accurate ad spend versus revenues insights. Companies can use this technique to deliver surprise coupons to the target audience. Eventually, the business can grow its revenues faster than ever before.