How to Identify a Capable AR Advertising Agency?
AR Advertising agency enables retail stuff to be digitized, seen, and electronically augmented, making otherwise static parts more active. For Instance, business cards are available to be scanned, use AR to present a range of contact possibilities, or a pamphlet could be used as a digital gateway to showcase information provided via video.
According to the well-known advertising website Mediapost, people share 61 percent of the AR ads they see. At Poplar Studio, we have discovered that long retention periods on AR advertisements are increasing.
Similarly, businesses join hands with AR Advertising agency to develop AR mobile apps for their brands and gain more popularity. For instance, After releasing its iOS AR mobile app in 2013, which allowed users to view virtual pieces of furniture from the company’s 2014 catalog, IKEA, the world-famous furniture retailer, was among the early adopters of augmented reality advertisements.
Current Marketing Advancements Caused by AR
There are so many areas where AR can excel, among which the most used to enhance the marketing one is AR printing.
1. Innovators Issue Cover
Despite this being an old story, we felt it needed to be featured because of its originality and pioneering status: the cover of the New Yorker’s 2016 Innovators Issue. Christoph Niemann has developed an innovative body using an app designed expressly by an AR Advertising agency. An augmented reality cover allowed viewers viewing the illustration with a smartphone to join a three-dimensional simulation of New York’s iconic cityscape.
2. AR Printing
The advertising product that facilitates augmented reality (AR) in print marketing
has achieved critical mass, with firms now offering a platform via which customers can access the content.
For many years, augmented reality (AR) has been a highly anticipated technology in the print business.
The augmented reality craze began with Pokémon Go in 2016. Most sources attribute AR apps’ increased exposure to the Pokémon Go app. Over the previous two years, the game has received over 800 million installations and produced $2 billion in revenue. Furthermore, it undoubtedly contributed to the expansion of the augmented reality sector.