The Future of AR OOH Advertising
According to 2020 statistics on augmented reality, consumer spending on AR accounted for a 37.4% share of the global AR customer market. By the end of 2022, over 25% of the world’s population will be using AR. A report indicates that 44% of consumers under 40 have used the AR technology for shopping. If the statistics is anything to go by, marketers need to embrace AR for their marketing campaigns. Like any other technologies, AR ooh advertising is evolving fast. In this post, we look at application of AR in OOH advertising, and cover the future trends of AR in Advertising. Keep reading for more detail and insights on how you can take advantage of AR to enhance your marketing campaigns.
1. OOH Will Become More Digital
Out of home advertising features a more traditional approach rather than digital forms of advertising. Today, advertisers are shifting towards AR OOH advertising and delivering highly converting advertisements. For instance, we have seen advertisers printing QR codes on the posters, billboards, brochures, and other traditional advertising methods. Therefore, we will see more advertisers using QR codes on the traditional forms of advertising. That way, the advertisers will be able to reach a wider audience, and attain higher conversion rates.
2. AR Will Enable Higher Engagements and Tracking
Businesses that use AR OOH advertising will achieve a higher engagement rate. Consider that over 66% of world’s population has a mobile device. Therefore, the use of AR OOH advertising will enable businesses to reach a wider audience, which means more engagements.