Five Reasons Marketers are Using AR Print Marketing
Digital technology has had a huge impact on how we consume and deliver advertisements. Consequently, digital advertising industry reported a forecasted growth of 12.9% CAGR, reaching around $330-340 Billion in the year 2020.
Among the digital technologies that have contributed to the uptake of digital advertising is Augmented Reality. The application of augmented reality has enabled the users of print advertising media to improve their approach to advertising.
According to reports, big brands that have incorporated AR in print adverts such as newspaper and magazines have shown that AR is the way of advertising in the future. Popular companies that are using AR Print Marketing include Apple and IKEA. Since the two brands set the phase when it comes to successful marketing and advertising, it is worth considering the benefits of AR in advertising.