Best Practices of QR Code Advertising Campaigns
As the number of mobile device users continues increasing, we are seeing improved technologies introduced. One of the technologies that we cannot afford to overlook is use of QR code. Today, QR codes are being applied in various ways. One application area that has brought a huge effect to businesses is QR code advertising campaigns. Since their introduction, QR code advertising campaigns have proven to be of great value to the modern businesses. Today, we see business advertisers using QR codes on different in-hand advertisements. So, how are QR codes used in advertising?
Different Forms Of QR Code Advertising Campaigns
The different forms of QR code advertising campaigns involve printing QR code on door hangers, bar coasters, pharmacy bags, pizza boxes, and even on coffee sleeves. Therefore, the advertisers print QR codes on the different in-hand advertising approaches. When the advert reaches the targeted consumer, they are attracted to scan the QR code. Therefore, the person scanning is directed to a particular landing page or can see the advertisement message. When the target audience takes the desired action, it is counted as a conversion.
What Are the Benefits of QR Code Advertising Campaigns?
QR code advertising campaigns deliver a wide range of benefits to the target user. Here is an overview of some of the benefits of using the QR code advertising campaigns.
To Conduct Customer Surveys
One of the top reasons businesses use the QR code advertising campaigns is conducting surveys. Therefore, when the target customer scans the QR code, he is directed to the survey page, where he answers a set of questions.
Deliver Coupons to The Target Customers
QR codes are used to carry coupon codes that can be used by the target audience the next time they are shopping. For instance, if you run a fashion store and you want to increase sales during the upcoming holidays, you can partner with the local pizzeria and print QR codes bearing the coupon codes.