Web Augmented Reality Success Guide
Web Augmented Reality is a new, more advanced technology every day, with market penetration and development taking an upward trajectory. Web AR technology has provided a fast and relatively short path between idea creators, service authors, or products in any form to consumers. Web AR technology uses AR as a powerful tool to more effectively connect with audiences on an emotional and interactive level. Thanks to enriched and sophisticated technologies, the web provides unexpected and surprisingly positive results. If the interests of users are examined, AR increases their intention by several tens of times more than the value that is not AR. Web AR has an attractive and unique look and proven effectiveness.
With its use, the world of advertising has become more attractive, all-encompassing, and has triggered new emotions, desires, and interests in the audience.
Data shows that 32% (Threekit, 2020) of consumers use AR while shopping in 2021 and that retail will account for 5% of AR use by 2022.
Web augmented reality provides versatility and, with its new dimensions, surpasses the use of applications. Web AR is characterized by instant, download-free AR access and is designed to have a higher reach, higher conversions, sharing, and ultimate sales goals. Since Web AR requires a camera and a browser for its basic functioning, wide compatibility is enabled. Web Augmented Reality is supported by Samsung, Apple, Huawei, and the browsers Safari and Chrome. AR agencies with their professional teams have many years of experience creating unique AR experiences and content for users on multiple platforms and devices.
The application of web AR advertising guarantees a direct and successful path to the customer, especially since Web AR is constantly growing. This leads to an increase in the intention to buy five times more (Awexr, n.d.) in the next six months.
Thanks to modern technology, the customer will review and analyze the product at home with just a few clicks. In this way, it creates an unbreakable bond with the brand. At the same time, this experience multiplied the visual attention (Awexr, n.d.) and the effect of surprise, as well as increased memory by 70%.